Which outdoor retailer pioneered the 'Traceable Down Standard' to ensure that the down used in their products does not come from force-fed or live-plucked birds?

Sustainability initiatives are transforming the retail landscape, especially in animal and wildlife product sectors. Major retailers have implemented various strategies to reduce environmental impact and protect endangered species. This trivia question explores how a famous outdoor retailer revolutionized its supply chain to support wildlife conservation efforts.

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Patagonia
REI
The North Face
Columbia Sportswear