Which architectural firm pioneered the use of immersive VR experiences as a standard client presentation tool, leading to widespread industry adoption in 2015?

Test your knowledge about influential architectural marketing campaigns that changed how design firms promote their work. These campaigns not only showcased innovative structures but also transformed how architecture is communicated to clients and the public. The right marketing strategy can elevate an architectural project from a building to a cultural landmark.

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• Zaha Hadid Architects
• Gensler
• Foster + Partners
• BIG (Bjarke Ingels Group)

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