Which transportation company first introduced a tiered loyalty program that included both experiential rewards and carbon offset options in the same membership structure?

The transportation industry has evolved tremendously in how companies build customer loyalty. From airlines' frequent flyer programs to rideshare rewards and subscription models, transportation businesses have pioneered innovative approaches to retain customers. This trivia challenges your knowledge about a groundbreaking customer loyalty program that changed the industry landscape. Test your expertise on how transportation companies have used loyalty strategies to transform casual riders into brand advocates!

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Virgin Atlantic with their Flying Club Green Tier (2019)
Uber with Uber Rewards Platinum (2021)
Tesla with their Electric Miles Program (2020)
Japan Railways with their J-Green Membership (2018)