Which Broadway musical first introduced the innovative 'Lotto Merchandise' strategy, where exclusive products were only available to lottery ticket winners, creating unprecedented demand?

Theater merchandise has evolved from simple playbills to sophisticated product lines that generate significant revenue for productions. The performing arts industry has embraced innovative retail strategies to enhance audience engagement and create additional revenue streams. This poll tests your knowledge about a groundbreaking merchandise innovation that transformed Broadway's retail approach and created a new standard for theatrical product development.

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Hamilton (2015)
Wicked (2003)
The Lion King (1997)
Dear Evan Hansen (2016)