Which innovative marketing approach did Mammoth Biosciences use in 2018 to differentiate its CRISPR diagnostic technology from competitors focused on therapeutic applications?

Gene editing technology CRISPR-Cas9 represented one of the most significant scientific breakthroughs of the 21st century. Beyond its laboratory impact, it sparked fascinating marketing challenges as companies raced to commercialize applications while navigating ethical concerns, regulatory hurdles, and public perception. This poll tests your knowledge about how this groundbreaking technology was introduced to the world through strategic marketing campaigns.

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They positioned CRISPR as a diagnostic platform rather than a treatment, using the tagline 'Search Engine for Biology' to make the technology more accessible to investors and the public
They launched a direct-to-consumer CRISPR kit with celebrity endorsements from prominent scientists, creating viral marketing through YouTube demonstrations
They developed a subscription-based model where healthcare providers could access new CRISPR diagnostic tests as they were developed, marketed as 'Netflix for Disease Detection'
They created an augmented reality app that visualized how CRISPR works, targeting science educators and students as early adopters before medical applications