Which innovative retail technology was FIRST widely adopted by major Broadway theaters to increase merchandise sales after performances?

The performing arts industry has undergone significant retail transformations in recent years. From paper tickets to digital experiences, theaters and performance venues have embraced new technologies to enhance customer experiences and boost merchandise sales. Test your knowledge about how performing arts venues have evolved their retail strategies in the digital age!

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QR code-enabled digital playbills with direct purchase links
AR dressing rooms for trying on show merchandise virtually
NFC-enabled costume displays that trigger mobile purchasing options
AI-powered recommendation kiosks for personalized souvenir suggestions