In 1985, Coca-Cola launched 'New Coke' to combat declining market share. How long did it take the company to reverse course and bring back the original formula as 'Coca-Cola Classic'?

In the competitive world of consumer goods, even the most established brands can make catastrophic mistakes. In 1985, one of the world's most recognized companies made a decision that would become a legendary case study in business schools worldwide. This product launch failure demonstrated how consumer attachment to established brands can override marketing research and executive decisions, ultimately costing millions and forcing a humiliating reversal.

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77 days
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