Which book series' product launch strategy pioneered the 'midnight release party' concept that retailers now use for major entertainment releases?

The entertainment industry has mastered the art of product launches that transcend mere merchandise to become cultural phenomena. From midnight release parties to global marketing campaigns, these launches have changed how consumers interact with entertainment products. Test your knowledge about one of the most successful product launch strategies in pop culture history that revolutionized retail practices across industries.

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Harry Potter series (starting with 'Goblet of Fire' in 2000)
Twilight saga (starting with 'New Moon' in 2006)
The Hunger Games trilogy (starting with first book in 2008)
A Song of Ice and Fire/Game of Thrones series (starting with 'A Feast for Crows' in 2005)