In 1984, which rookie basketball player signed with Nike for $2.5 million over 5 years, leading to the creation of the Air Jordan brand that would revolutionize sports marketing?

In the competitive world of sports marketing, athlete endorsements have transformed brands and created billion-dollar empires. One particular endorsement deal in the 1980s changed the landscape of sports marketing forever, creating what would become the most recognizable athlete-brand partnership in history. Test your knowledge about this revolutionary product endorsement that redefined how sports brands connect with consumers and athletes.

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Michael Jordan
Magic Johnson
Larry Bird
Charles Barkley