Which major retailer had to significantly alter its brand colors when expanding into certain Asian markets due to the cultural association of their primary color with mourning and death?

Colors carry different cultural meanings and significance around the world, influencing how global brands adapt their visual identities across markets. This trivia explores how major retailers have navigated color psychology challenges when expanding into markets with different cultural traditions and color associations. Test your knowledge about the intersection of brand colors and cultural sensitivity in global retail.

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Home Depot (orange)
Walmart (blue)
Target (red)
UPS (brown)