When Nike made its premium Training Club app content completely free during the pandemic (a $14.99/month value previously), what percentage increase in digital sales did they report in their following quarter?

Nike has been at the forefront of blending retail with digital experiences in the sports industry. One of their most successful innovations bridged the gap between product sales and customer engagement in a way that transformed how athletic brands interact with consumers. Test your knowledge about this groundbreaking retail strategy that changed the fitness app landscape and Nike's business model.

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36% increase in digital sales
18% increase in digital sales
75% increase in digital sales
5% increase in digital sales