Which film studio first introduced the 'combo pack' concept that bundled physical Blu-ray, DVD, and digital download code in a single retail package?

Film studios and streaming platforms have revolutionized how movies and TV shows are packaged and delivered to consumers. From limited edition collector's sets to innovative digital delivery methods, packaging design has become a crucial element in the film and television industry's marketing strategy. Test your knowledge about a groundbreaking packaging innovation that changed how we experience home entertainment!

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Warner Bros. with 'The Dark Knight' (2008)
Disney with 'Up' (2009)
Universal with 'Fast & Furious' (2009)
Sony Pictures with 'Spider-Man 3' (2007)