Which clothing retailer is credited with pioneering the modern fast fashion business model in the 1990s, drastically reducing the time between runway trends and affordable store versions?

Fast fashion has dramatically transformed how consumers interact with clothing brands and pop culture. This industry shift created a new dynamic between celebrity fashion, social media trends, and retail accessibility. Test your knowledge about one of the most influential retail revolutions that changed how pop culture and fashion intersect in the modern consumer landscape.

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Zara
H&M
Forever 21
Topshop