Which basketball player's endorsement deal with Nike created the Air Jordan brand that continues to generate over $5 billion annually more than 35 years after the initial partnership?

The right celebrity partnership can transform a brand's identity and market reach. Some endorsement deals have become iconic in marketing history, creating campaigns that resonate for decades and dramatically boosting sales. This poll tests your knowledge about one of the most successful celebrity endorsement partnerships that revolutionized athletic footwear marketing.

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Michael Jordan
LeBron James
Kobe Bryant
Magic Johnson