Which major fashion brand launched the 'Artisans of Italy' initiative in 2021, partnering with endangered craft workshops to preserve traditional techniques while creating luxury products?

Traditional craftsmanship and cultural heritage are increasingly becoming selling points for global brands looking to connect with consumers seeking authenticity. Many companies are now collaborating with artisan communities to incorporate traditional techniques and designs into modern products. This trend raises important questions about cultural appropriation versus appreciation, fair compensation for traditional knowledge, and the preservation of cultural practices in commercial contexts.

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Gucci
Louis Vuitton
Hermès
Prada