Which Broadway musical pioneered the strategy of releasing a concept album BEFORE the show premiered, creating unprecedented pre-launch demand and essentially turning the theatrical production into a pre-sold product?

In the world of performing arts, product launches are critical moments that can determine a show's success or failure. Broadway and other theatrical productions invest millions in strategic marketing campaigns, merchandise development, and brand positioning. Test your knowledge about one of the most innovative product launch strategies in theater history that changed how performing arts are marketed to audiences.

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• Jesus Christ Superstar (1971)
• A Chorus Line (1975)
• Cats (1981)
• The Phantom of the Opera (1986)

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