Which gaming company first launched a persistent virtual mall in their platform where real brands could sell both physical and digital products with a unified checkout system?

The intersection of gaming and retail is creating revolutionary shopping experiences in virtual worlds. Major brands are rushing to establish presence in metaverse platforms, creating virtual stores where gamers can purchase both digital items for their avatars and physical products delivered to their homes. Test your knowledge about this cutting-edge retail innovation that's transforming how gamers shop and how retailers engage with the gaming community.

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Epic Games (Fortnite)
Roblox Corporation
Meta Platforms (Horizon Worlds)
Minecraft (Microsoft)