Which iconic soda brand first introduced its distinctive contour bottle in 1916 as a defense against copycats, with instructions that it should be recognizable 'in the dark or broken on the ground'?

Throughout history, certain product packages have become cultural icons in their own right. From distinctive silhouettes to revolutionary designs, these packaging innovations have transcended their practical purpose to become symbols of pop culture. This trivia question explores how a beloved brand transformed its packaging into something instantly recognizable worldwide, creating not just a container, but a cultural touchstone that has influenced art, design, and popular culture for generations.

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Coca-Cola
Pepsi
Dr Pepper
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