Which innovative packaging feature did Celestron introduce in 2006 that dramatically increased beginner telescope sales and is now industry standard?

The astronomy industry has seen some creative marketing campaigns and product packaging innovations over the years. From telescope manufacturers to stargazing apps, companies have used various strategies to capture the imagination of amateur astronomers and professional stargazers alike. Test your knowledge about one of the most memorable packaging innovations that revolutionized how telescopes were marketed to beginners.

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SkyAlign technology with packaging that included star charts printed as an unwrapping experience
StarSense packaging with augmented reality constellation guides activated by the box itself
NexStar package design that transformed into a smartphone holder for astrophotography
FirstLight boxes with glow-in-the-dark navigation instructions for nighttime assembly