Which major retail brand launched the first major 'Lunar New Year' themed collection in North American mainstream retail, creating a new standard for cultural marketing?

Test your knowledge about how major brands have incorporated cultural traditions into their marketing strategies. In an increasingly globalized world, understanding and respecting cultural traditions has become a key component of successful retail marketing campaigns. Companies that authentically engage with diverse cultural celebrations often create deeper connections with their target audiences while promoting inclusivity and awareness.

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Nike, with their 'Year of the Dragon' collection in 2000
H&M, with their 'Chinese New Year' fashion line in 2010
Estée Lauder, with their limited edition 'Year of the Horse' compact in 1997
Apple, with their 'Red Envelope' promotion in 2008