Which food brand pioneered the 'create your own flavor' contest strategy that became a marketing phenomenon, allowing consumers to submit, vote for, and ultimately purchase new flavors?

In the competitive food industry, brands constantly seek innovative ways to maintain customer loyalty and boost sales. One particularly successful strategy changed the entire snack food landscape in the early 2000s by giving unprecedented control to consumers. This marketing approach not only created massive engagement but also provided valuable consumer behavior data that informed future product development. Test your knowledge about this groundbreaking consumer engagement campaign!

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Lay's (with its 'Do Us A Flavor' campaign)
Oreo (with its 'My Oreo Creation' contest)
M&M's (with its 'Color Vote' campaign)
Ben & Jerry's (with its 'Suggest a Flavor' program)