Which marketing campaign strategy by a major telescope manufacturer resulted in a 45% sales increase by allowing customers to 'test drive' night sky viewing before purchase?

In the competitive world of astronomy consumer products, one company made headlines with their innovative marketing approach that significantly boosted telescope sales among amateur astronomers. This campaign revolutionized how astronomy equipment is marketed to hobbyists by making complex technology more accessible through clever consumer engagement strategies. Test your knowledge about this industry-changing promotion!

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The 'Celestial Preview' program that created mobile apps showing exactly what specific telescopes would reveal from your location
The 'Stellar Guarantee' offering full refunds if customers couldn't spot at least 5 planets within their first month of ownership
The 'Astronomy for All' initiative that placed demonstration telescopes in public parks with QR codes linking to purchase options
The 'Night Sky Subscription' where customers received telescopes free after committing to a 24-month star-gazing content package