Which beverage brand launched the first 'Plantbottle' packaging that was partially made from plants and became a pop culture sustainability icon featured in major entertainment collaborations?

In recent years, sustainable packaging has become a major focus for brands targeting environmentally-conscious consumers. One particularly innovative approach came from a major beverage company that created packaging that doubled as entertainment, merging sustainability with pop culture appeal. This groundbreaking initiative sparked numerous imitators across the consumer products landscape and demonstrated how packaging can transcend its traditional role to become part of the cultural conversation.

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Coca-Cola
Pepsi
Evian
Dasani