Which famous author broke publishing records in 2007 with an unprecedented midnight product launch strategy that included embargoed shipments in sealed containers and resulted in 8.3 million books sold in the first 24 hours?

The publishing world has seen many innovative product launches that transformed how we discover and consume literature. From groundbreaking book release strategies to revolutionary reading platforms, publishers and authors have found creative ways to capture audience attention. Test your knowledge about some of the most notable product launches in literary history!

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• J.K. Rowling for 'Harry Potter and the Deathly Hallows'
• Dan Brown for 'The Da Vinci Code'
• George R.R. Martin for 'A Dance with Dragons'
• Stephenie Meyer for 'Breaking Dawn'

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