Which transportation company pioneered the first loyalty program that rewards customers specifically for choosing lower-carbon travel options?

The transportation industry is evolving with innovative customer loyalty programs that incentivize sustainable travel choices. From airlines offering carbon offset rewards to public transit systems with digital engagement platforms, these programs are reshaping how consumers make transportation decisions. Test your knowledge about these cutting-edge loyalty initiatives that are changing the transportation landscape while promoting environmental responsibility.

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SAS Airlines with their 'Biofuel Points' program launched in 2018
Uber with their 'Green Rider Rewards' launched in 2020
Amtrak with their 'Sustainable Journey Credits' program launched in 2019
Tesla with their 'Zero Emission Miles' program launched in 2021