Which retail loyalty program was the first to reach 1 billion points issued and is credited with revolutionizing data-driven marketing through its pioneering use of purchase behavior analytics?

Customer loyalty programs have transformed how retailers retain customers and build long-term relationships. These programs have evolved significantly over decades, from simple punch cards to sophisticated digital ecosystems that leverage data analytics and personalization. Test your knowledge about one of the most influential loyalty programs that changed the retail landscape and set standards for customer retention strategies worldwide.

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Tesco Clubcard (UK, 1995)
American Airlines AAdvantage (US, 1981)
Amazon Prime (US, 2005)
Boots Advantage Card (UK, 1997)