Which artist signed what was widely considered the music industry's first major branded signature guitar deal with Fender in 1954, revolutionizing artist endorsements?

The relationship between musicians and brands has evolved dramatically over the decades, creating some of the most lucrative endorsement deals in entertainment history. From signature instruments to lifestyle brands, these partnerships have shaped both the music industry and consumer culture. Test your knowledge about these groundbreaking endorsements that changed how artists monetize their personal brand beyond album sales and concert tickets.

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Les Paul with Gibson
Leo Fender himself (not an artist endorsement)
Dick Dale with Fender
Jimmie Vaughan with Fender