Which innovative market research approach did the UK government first implement in 2010 that revolutionized how public services were designed?

The government sector has evolved significantly in how it gathers citizen feedback and conducts market research for public services. Modern techniques have transformed how policies are developed and public resources allocated. This trivia question tests your knowledge about a pivotal moment in government market research that changed how administrations connect with constituents to design more responsive public services.

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Behavioral Insights Team ('Nudge Unit') that applied behavioral economics to policy design
Digital Democracy Portal that allowed citizens to vote on specific policy features
Government Experience Index (GXI) that quantified citizen satisfaction across all services
Policy Co-Creation Labs where randomly selected citizens designed services alongside officials