Which Broadway musical was the first to use a minimalist black poster with a single iconic image, revolutionizing theatrical advertising and creating one of the most recognizable theatrical logos in history?

Theater production marketing has evolved dramatically over the decades. From traditional playbills to digital innovations, the performing arts industry has adapted its promotional strategies to attract audiences. This trivia question focuses on a groundbreaking advertising campaign that transformed how Broadway shows market themselves to potential theatergoers and created a template that many productions have followed since.

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The Phantom of the Opera (mask logo)
Cats (eyes logo)
Les Misérables (girl logo)
Chicago (silhouetted dancers logo)