Which astronomy retailer pioneered the 'Stellar Rewards' program that allows customers to earn points based on the celestial objects they photograph with their purchased equipment?

Test your knowledge about one of astronomy retail's most successful customer loyalty programs! The stars have aligned for certain astronomy product retailers who've created innovative ways to keep stargazers coming back. This question focuses on how one company revolutionized customer loyalty in the astronomy equipment market through a clever rewards system that changed how amateur astronomers shop for their gear.

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Celestron, with their 'Celestial Capture Club' that awards tiered status based on documented observations
Orion Telescopes, through their 'StarShot Rewards' program linking equipment purchases to astrophotography achievements
Meade Instruments, via their 'Galaxy Explorer Points' system that tracks observation hours through their connected devices
Sky-Watcher, with their 'Cosmic Collector' program offering rebates for completing constellation photography challenges