Which ancient civilization first implemented a systematic method of recording customer preferences and purchase patterns using clay tablets to optimize merchant inventory?

In the bustling marketplaces of ancient civilizations, early forms of commerce analytics helped merchants make strategic decisions. From the sophisticated trade networks of Mesopotamia to the organized markets of Rome, ancient retailers developed surprising methods to understand customer preferences and optimize their product offerings. Test your knowledge about these early retail data collection and analysis techniques that laid the foundation for modern commerce analytics.

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