Which groundbreaking audience analytics platform, launched in 2014, revolutionized Broadway theater marketing by offering predictive modeling for ticket sales and became the industry standard?

The performing arts industry has embraced technology in remarkable ways to enhance audience engagement and boost ticket sales. From virtual reality experiences to sophisticated customer analytics, theaters and performance venues have transformed how they connect with patrons. This trivia question focuses on a groundbreaking product launch that changed how performing arts venues approach customer data and marketing strategy.

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