Which major coffee retailer named their company after a mythological character from Moby Dick, but ultimately chose a figure from Norse mythology for their logo?

Throughout history, retailers have leveraged mythology and folklore to create memorable brand identities and marketing campaigns. From ancient symbols in logos to entire brand stories built around legendary figures, the intersection of commerce and mythology has produced some fascinating retail strategies. Test your knowledge about how famous brands have incorporated mythological elements into their marketing and product development.

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Starbucks, whose logo features a siren from maritime folklore, not the literary first mate character the company was named after
Peet's Coffee, whose logo incorporates Aegir, the Norse god of the sea, rather than their namesake Captain Ahab
Dutch Bros, whose logo shows Loki the trickster god instead of the Dutch captain from the novel
Costa Coffee, whose logo depicts Poseidon's trident rather than the seafaring character they were originally named for