Which global retail brand created the 'Artisan Support Program' that helps preserve endangered traditional crafting techniques across 20+ countries while sourcing unique products?

Traditional cultural practices are finding new life in modern retail experiences. From department stores hosting cultural festivals to heritage brands revitalizing ancient crafts, retailers are increasingly incorporating cultural traditions into their business models. This trivia question explores a remarkable retail success story where cultural heritage preservation became a cornerstone of the business model.

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West Elm (Williams-Sonoma)
Pottery Barn
Crate & Barrel
Restoration Hardware