Which innovative marketing strategy did Celestron use during the launch of their revolutionary EdgeHD telescope series that helped it become a market leader?

The astronomy industry has seen remarkable product innovations in recent years, from advanced telescopes to space observation software. When launching these specialized products, companies employ unique marketing strategies to reach astronomy enthusiasts and professionals. Test your knowledge about a famous astronomy product launch that revolutionized how we observe the night sky!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

They created a 'Star Ambassador' program where amateur astronomers could test the telescopes and share their observations on social media, generating authentic user content
They offered a lifetime subscription to NASA's image database with each purchase, which was later revealed to be publicly available anyway
They claimed their telescopes could photograph exoplanets from backyards, a capability that was technically impossible but boosted initial sales
They partnered with SpaceX to claim the telescopes used the same optical technology as their spacecraft, though no such partnership existed