Which major sports brand was the first to implement a dedicated 'House of Innovation' retail concept store, featuring personalization studios and digital shopping experiences?

Test your knowledge about the global expansion strategies of major sports brands! Many athletic apparel and equipment companies have fascinating origin stories and innovative approaches to entering new markets. This trivia question focuses on a pivotal moment in sports retail history that transformed how athletic brands approach international markets and establish their global presence. Do you know your sports retail history well enough to identify this game-changing expansion?

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