Which sports brand first introduced the 'drawer-style' sliding shoebox design that revolutionized premium athletic footwear packaging and has since been widely imitated?

The packaging of sports products has evolved dramatically over the decades, not just to protect items but to enhance brand recognition, communicate product features, and create memorable unboxing experiences. From innovative sustainability initiatives to tech-integrated packaging, sports brands continually push boundaries in this space. Test your knowledge about a groundbreaking packaging innovation that changed how premium athletic footwear is presented to consumers.

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Nike, with their 2002 limited edition Air Jordan XVII release that included a metal briefcase with a CD-ROM
Adidas, with their 2008 'Originals' collection featuring a side-sliding drawer box with magnetic closure
Puma, with their 2010 'Clever Little Bag' design that reduced cardboard usage by 65%
Under Armour, with their 2015 'Experience Box' featuring an integrated LED light that activated upon opening