Which mythological figure experienced a dramatic rise in popularity after a 1920s marketing campaign turned this previously minor deity into a global icon?

Throughout history, mythology and folklore have been powerful marketing tools for countless products and brands. From Nike's winged goddess of victory to Starbucks' siren, companies have leveraged these ancient stories to create memorable brand identities. This poll tests your knowledge about how a famous mythological marketing campaign transformed a previously obscure deity into a household name in the early 20th century.

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Santa Claus (transformed from various European folklore figures like St. Nicholas and Father Christmas)
Cupid (rebranded from the Roman god Amor/Greek Eros to become the face of Valentine's Day)
Easter Bunny (evolved from Germanic folklore as a judge of children's behavior to a gift-giving holiday mascot)
Demeter (Greek goddess of harvest, whose Roman equivalent Ceres became the face of breakfast cereals and agricultural products)