Which revolutionary product marketing strategy did 'Hamilton' use in 2015-2016 that changed Broadway ticket sales and audience development?

Theater and performing arts have embraced digital marketing strategies to reach new audiences in the streaming era. Behind every successful Broadway show or dance company is a sophisticated product marketing approach. This trivia question explores how performing arts organizations have leveraged innovative digital strategies to maintain relevance and drive ticket sales in an increasingly competitive entertainment landscape.

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Digital lottery system with #Ham4Ham pre-show performances that went viral on social media
Exclusive streaming rights with Netflix that created artificial scarcity for in-person tickets
AI-powered dynamic pricing that adjusted ticket costs based on social media sentiment analysis
Blockchain-based ticketing system that eliminated scalpers through smart contracts