Which unexpected brand collaboration resulted in a limited-edition sneaker that originally retailed for $160 but now regularly sells for over $1,500 on the resale market?

Brand collaborations have become a cornerstone of pop culture marketing strategies, creating buzz and cultural moments that transcend traditional advertising. From unexpected fashion partnerships to limited-edition products that spark collector frenzies, these collaborations merge different fan bases and generate social media excitement. Test your knowledge about some of the most iconic pop culture brand collaborations that transformed both companies and created cultural phenomena!

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Travis Scott x McDonald's
Ben & Jerry's x Nike SB (Chunky Dunky)
LEGO x Adidas Ultraboost
Crocs x Post Malone