Which advertising pioneer is credited with introducing psychological tactics to advertising in the 1920s, establishing the concept of creating consumer 'desires' rather than just addressing 'needs'?

Before digital marketing and social media campaigns, advertising underwent a revolutionary transformation in the early 20th century that forever changed how products were marketed to consumers. This period saw the emergence of psychological techniques, brand identities, and persuasive messaging that still influence retail strategies today. Test your knowledge about this pivotal era that shaped our modern consumer culture!

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Edward Bernays
David Ogilvy
P.T. Barnum
William Bernbach