Which company launched the first modern electronic retail loyalty program called 'Advantage Card' in 1997 that pioneered the collection of customer purchase data to offer personalized rewards?

Loyalty programs are a cornerstone of modern retail strategy, offering customers incentives to repeatedly shop with the same brand. These programs have evolved dramatically over the decades, from simple punch cards to sophisticated digital ecosystems that track consumer behavior and preferences. Test your knowledge about the origins of one of retail's most influential loyalty programs that helped shape today's customer retention strategies.

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Tesco with their Clubcard program
Boots UK, the pharmacy-led health and beauty retailer
American Airlines with their AAdvantage program
Walmart with their early discount card system