Which sports apparel company pioneered the concept of 'CoLabs' where customers can participate in real-time product development sessions and have their biometric data analyzed for personalized gear?

The sports retail landscape is constantly evolving with technology and innovation labs driving major changes in how athletic products are developed and sold. Major sports brands invest millions in innovation centers that blend product development with retail concepts. Test your knowledge about how these innovation labs are transforming the sports industry and creating the next generation of athletic products and shopping experiences.

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Nike with its Advanced Innovation Collective
Under Armour through its UA Lighthouse facility
Adidas with its Speedfactory concept
Puma's Innovation Intelligence Center