Which major beverage company redesigned its cans in 2018 to incorporate traditional Korean wrapping cloth patterns (bojagi) for a limited edition cultural celebration?

Product packaging varies tremendously across cultures, often reflecting deep traditions and symbolism. From sustainable banana leaf wrapping in Southeast Asia to intricate furoshiki cloth in Japan, packaging tells stories about cultural values. This trivia question explores how one major global brand adapted its packaging to honor a significant cultural tradition in a specific market, demonstrating how product presentation can bridge commercial goals with cultural sensitivity.

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Coca-Cola
Pepsi
Starbucks
Red Bull