Which major retailer named their company after a character from Norse mythology and incorporated this mythological connection into their brand strategy?

Throughout history, retailers have drawn inspiration from mythology and folklore to create compelling brand identities and marketing strategies. From Nike's winged goddess of victory to Starbucks' siren, mythological elements permeate modern retail. This trivia explores how one famous retailer cleverly incorporated folkloric elements into their brand strategy, creating one of the most recognizable retail identities worldwide. Test your knowledge of mythology in modern retail branding!

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Amazon (named after the fierce female warriors of Greek mythology)
Hermès (named after the Greek messenger god and patron of commerce)
Nike (named after the Greek goddess of victory)
IKEA (founder Ingvar Kamprad used Norse mythology's Ingvar and his birthplace Elmtaryd Agunnaryd)