Which innovative pricing strategy did Johannes Gutenberg use in the 1450s that revolutionized the accessibility of the Bible?

Throughout history, religious texts have been among the world's most widely distributed products, with fascinating marketing and pricing strategies behind their dissemination. From ancient scrolls to digital apps, the business of spreading spiritual knowledge has evolved dramatically. This trivia question explores a pivotal moment in religious publishing history that revolutionized accessibility and transformed how spiritual knowledge was priced and distributed to the masses.

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Subscription-based model where churches paid monthly fees for access to printed scriptures
Mass production that dramatically reduced per-unit costs, making Bibles affordable to the middle class for the first time
Premium pricing with gold-leaf editions marketed exclusively to nobility and church officials
Free distribution funded by wealthy patrons with commercial advertisements printed in the margins