Which innovative product launch strategy was used for Rick Warren's 'The Purpose Driven Life' that helped it become one of the best-selling religious books of all time?

Throughout history, religious texts have faced unique challenges in distribution and marketing. From ancient scrolls to digital platforms, the dissemination of spiritual wisdom has evolved dramatically. This poll explores an interesting fact about the product launch strategy behind one of the most successful religious texts in modern history. Test your knowledge about the intersection of faith publishing and marketing innovation!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The '40 Days of Purpose' campaign that encouraged churches to read the book together over 40 days
A 'pay-it-forward' model where readers were asked to purchase three copies: one to keep and two to give away
The 'Scripture Match Guarantee' promising a full refund if any reader found content contradicting their religious text
An exclusive pre-release to religious leaders with personalized dedication pages for their congregations