Which Broadway musical's marketing campaign famously used the slogan "What a way to make a living!" that dramatically reversed its initial poor ticket sales and became a case study in performing arts marketing?

Marketing in the performing arts world has evolved dramatically over decades, with certain campaigns becoming as iconic as the shows themselves. Broadway and other theatrical productions have used powerful slogans and taglines that sometimes transcend the productions they promote. This trivia question tests your knowledge of a revolutionary marketing slogan that transformed ticket sales for a struggling production and created a template that performing arts marketers still reference today.

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