Which candy brand experienced a 65% sales increase after its famous product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), where it was used to lure the alien character?

Product placement and brand collaborations in films and TV shows have become an art form of their own, sometimes creating cultural phenomena that outlast the productions themselves. These strategic partnerships can transform ordinary products into iconic symbols, drive massive sales increases, and create marketing moments that define generations. Test your knowledge of one of the most famous brand collaborations in cinema history!

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses