Which Broadway musical was the first to introduce 'Audience Design Participation' merchandise, where attendees could customize show-related products during intermission that were ready for pickup after the show?

The performing arts industry has evolved beyond just shows and performances to create unique merchandise experiences for audiences. From Broadway to ballet companies, performing arts organizations have pioneered creative product strategies to extend the audience experience beyond the theater. Test your knowledge about a groundbreaking merchandise innovation that changed how performing arts connect with fans!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton (2015)
Wicked (2003)
The Lion King (1997)
Dear Evan Hansen (2016)